Here you will find my current résumé and some personal information. If you have any questions about myself or my services, I am at your disposal.

My career is characterized by the fact that I have projects in many areas  and industries have realized. As a result, I have knowledge of all departments and processes from purchasing, marketing, sales to customer loyalty.

As a scanner personality, I have a keen interest in many topics. My many talents enable me to quickly recognize and analyze situations, moods and contexts, including the development of quick solutions.

I distinguish myself through an intensive, multi-layered and simultaneous perception, experience and perception of situations with a high processing and connection density. This means that I can open up new areas of perception, unusual connections or perspectives.

My strength is the pronounced intuitive thinking combined with the ability to think laterally and from multiple perspectives.

Tobias Buser
Business economist FH

As a maker, I have an open-minded personality and am always looking for new challenges. I have extensive experience in medium-sized companies and international corporations.


In 2008 I completed my studies in business administration with a focus on marketing and IT management / e-business at the University of Applied Sciences Northwestern Switzerland (formerly FHBB).

Through my previous work and training, I have extensive experience in the areas of marketing, CRM, sales, e-commerce, ERP (including SAP) consulting and IT projects. My pronounced understanding of logic and processes and my broad background enable me to understand problems and deliver results within a very short time.

My management style is cooperative and I work out solutions with the team and actively promote their further training.

My interests include geocaching, traveling, cooking, street art and my daughter.

Languages: German (mother tongue), English (fluent), French (good), Spanish (good), Russian (basic)


TTI Success Insights® leadership check on request

2021- today



Consultant & partner

  • Advice and consulting on a mandate basis

  • SME consulting for digitization

2017- today


Basel, Switzerland

Consultant & Owner

  • Advice and consulting on a mandate basis

  • Marketing, eCommerce and digitization

  • WebDesign


InnoPark AG, Switzerland

Zurich, Switzerland

further education

  • IPMA project manager certification

  • Team leadership and development

  • Leadership & conflict management


Interbit AG, Switzerland

ABACUS sales partner

Project manager ERP, ABEA

  • Support of existing customers

  • Project management ERP

  • Bug and troubleshooting


SuperOffice AG, Switzerland

CRM software manufacturer,

40 million sales

Marketing director, pre-sales consultant

  • Management of local marketing with 2 employees

  • Consulting: proposed solutions and prototypes

  • Lead generation (increase by 296%)

  • Multichannel Marketing Campaigns

  • SEA / CPC, SEO, social media


Thalia Books AG, DACH

Book trade,

133 million sales

CRM manager, B2C e-commerce

  • Head of CRM / Customer Management (200,000 + customers)

  • Multichannel project manager (OYO eBook reader, Thalia apps)

  • Campaigns, Affiliate Marketing, SEA / CPC, SEO, Social Media

  • Couponing, customer cards, incentive concepts
    (Bonus card, kids club)

2008 - 2009

2007 - 2008

Weita AG, Switzerland

Trading company,

40 million sales

Head of B2B E-Commerce & CRM, IT / ERP project manager

  • E-business projects (shop, websites, CRM, TM)

  • IT projects (XML / VOC accounting, warehouse automation)

  • ERP system owner (scripting, project management, etc.)

key account manager

  • Major customers (Prodega, Howeg, Top CC ...) responsible for 10 million sales

  • Awarded as a gold supplier by the Prodega

  • Product sourcing & pricing

2004 - 2007

University of Applied Sciences Northwestern Switzerland


Basel, Switzerland

HAN University of

Applied Sciences

Arnhem, the Netherlands

Studies - Dipl. Business Economist FH

Focus on marketing and e-business / e-commerce

Diploma thesis on geomarketing

Erasmus semester

Focus on online marketing and e-business


Weita AG, Switzerland

Trading company,

40 million sales

Head of B2B e-commerce, marketing and IT

  • Conception & implementation of the web shops and websites (Weita and Uehlinger AG, baby diaper shop)

  • Project manager Archivista DMS, EDI connection (Coop, Prodega)

  • First & Second Level IT Support

  • Marketing (campaigns, catalogs, product data sheets, customer web shops)


Commercial secondary school (HMS)

Reinach, Switzerland

Commercial vocational school leaving certificate (M profile)