DIGITAL
MARKETING
eCOMMERCE
About
Me
Tobias Buser
Business economist FH
As a maker, I have an open-minded personality and am always looking for new challenges. I have extensive experience in medium-sized companies and international corporations.
In 2008 I completed my studies in business administration with a focus on marketing and IT management / e-business at the University of Applied Sciences Northwestern Switzerland (formerly FHBB).
Through my previous work and training, I have extensive experience in the areas of marketing, CRM, sales, e-commerce, ERP (including SAP) consulting and IT projects. My pronounced understanding of logic and processes and my broad background enable me to understand problems and deliver results within a very short time.
My management style is cooperative and I work out solutions with the team and actively promote their further training.
My interests include geocaching, traveling, cooking, street art and my daughter.
Languages: German (mother tongue), English (fluent), French (good), Spanish (good), Russian (basic)
TTI Success Insights® leadership check on request
2021- today
SwissDigiConsult
Switzerland
Consultant & partner
Advice and consulting on a mandate basis
SME consulting for digitization
2017- today
Buser.Consulting
Basel, Switzerland
Consultant & Owner
Advice and consulting on a mandate basis
Marketing, eCommerce and digitization
WebDesign
2021-2021
InnoPark AG, Switzerland
Zurich, Switzerland
further education
IPMA project manager certification
Team leadership and development
Leadership & conflict management
2018-2020
Interbit AG, Switzerland
ABACUS sales partner
Project manager ERP, ABEA
Support of existing customers
Project management ERP
Bug and troubleshooting
2011-2017
SuperOffice AG, Switzerland
CRM software manufacturer,
40 million sales
Marketing director, pre-sales consultant
Management of local marketing with 2 employees
Consulting: proposed solutions and prototypes
Lead generation (increase by 296%)
Multichannel Marketing Campaigns
SEA / CPC, SEO, social media
2010-2011
Thalia Books AG, DACH
Book trade,
133 million sales
CRM manager, B2C e-commerce
Head of CRM / Customer Management (200,000 + customers)
Multichannel project manager (OYO eBook reader, Thalia apps)
Campaigns, Affiliate Marketing, SEA / CPC, SEO, Social Media
Couponing, customer cards, incentive concepts
(Bonus card, kids club)
2008 - 2009
2007 - 2008
Weita AG, Switzerland
Trading company,
40 million sales
Head of B2B E-Commerce & CRM, IT / ERP project manager
E-business projects (shop, websites, CRM, TM)
IT projects (XML / VOC accounting, warehouse automation)
ERP system owner (scripting, project management, etc.)
key account manager
Major customers (Prodega, Howeg, Top CC ...) responsible for 10 million sales
Awarded as a gold supplier by the Prodega
Product sourcing & pricing
2004 - 2007
University of Applied Sciences Northwestern Switzerland
(FHNW / FHBB)
Basel, Switzerland
HAN University of
Applied Sciences
Arnhem, the Netherlands
Studies - Dipl. Business Economist FH
Focus on marketing and e-business / e-commerce
Diploma thesis on geomarketing
Erasmus semester
Focus on online marketing and e-business
2002-2004
Weita AG, Switzerland
Trading company,
40 million sales
Head of B2B e-commerce, marketing and IT
Conception & implementation of the web shops and websites (Weita and Uehlinger AG, baby diaper shop)
Project manager Archivista DMS, EDI connection (Coop, Prodega)
First & Second Level IT Support
Marketing (campaigns, catalogs, product data sheets, customer web shops)
2003
Commercial secondary school (HMS)
Reinach, Switzerland
Commercial vocational school leaving certificate (M profile)