About
Us
Here you will find my current résumé and some personal information. If you have any questions about myself or my services, I am at your disposal.
Tobias Buser
Business economist FH
As a maker, I have an open-minded personality and am always looking for new challenges. I have extensive experience in medium-sized companies and international corporations.
In 2008 I completed my studies in business administration with a focus on marketing and IT management / e-business at the University of Applied Sciences Northwestern Switzerland (formerly FHBB).
Through my previous work and training, I have extensive experience in the areas of marketing, CRM, sales, e-commerce, ERP (including SAP) consulting and IT projects. My pronounced understanding of logic and processes and my broad background enable me to understand problems and deliver results within a very short time.
My management style is cooperative and I work out solutions with the team and actively promote their further training.
My interests include geocaching, traveling, cooking, street art and my daughter.
Languages: German (mother tongue), English (fluent), French (good), Spanish (good), Russian (basic)
TTI Success Insights® leadership check on request
2021- today
SwissDigiConsult
Switzerland
Consultant & partner
Advice and consulting on a mandate basis
SME consulting for digitization
2017- today
Buser.Consulting
Basel, Switzerland
Consultant & Owner
Advice and consulting on a mandate basis
Marketing, eCommerce and digitization
WebDesign
2021-2021
InnoPark AG, Switzerland
Zurich, Switzerland
further education
IPMA project manager certification
Team leadership and development
Leadership & conflict management
2018-2020
Interbit AG, Switzerland
ABACUS sales partner
Project manager ERP, ABEA
Support of existing customers
Project management ERP
Bug and troubleshooting
2011-2017
SuperOffice AG, Switzerland
CRM software manufacturer,
40 million sales
Marketing director, pre-sales consultant
Management of local marketing with 2 employees
Consulting: proposed solutions and prototypes
Lead generation (increase by 296%)
Multichannel Marketing Campaigns
SEA / CPC, SEO, social media
2010-2011
Thalia Books AG, DACH
Book trade,
133 million sales
CRM manager, B2C e-commerce
Head of CRM / Customer Management (200,000 + customers)
Multichannel project manager (OYO eBook reader, Thalia apps)
Campaigns, Affiliate Marketing, SEA / CPC, SEO, Social Media
Couponing, customer cards, incentive concepts
(Bonus card, kids club)
2008 - 2009
2007 - 2008
Weita AG, Switzerland
Trading company,
40 million sales
Head of B2B E-Commerce & CRM, IT / ERP project manager
E-business projects (shop, websites, CRM, TM)
IT projects (XML / VOC accounting, warehouse automation)
ERP system owner (scripting, project management, etc.)
key account manager
Major customers (Prodega, Howeg, Top CC ...) responsible for 10 million sales
Awarded as a gold supplier by the Prodega
Product sourcing & pricing
2004 - 2007
University of Applied Sciences Northwestern Switzerland
(FHNW / FHBB)
Basel, Switzerland
HAN University of
Applied Sciences
Arnhem, the Netherlands
Studies - Dipl. Business Economist FH
Focus on marketing and e-business / e-commerce
Diploma thesis on geomarketing
Erasmus semester
Focus on online marketing and e-business
2002-2004
Weita AG, Switzerland
Trading company,
40 million sales
Head of B2B e-commerce, marketing and IT
Conception & implementation of the web shops and websites (Weita and Uehlinger AG, baby diaper shop)
Project manager Archivista DMS, EDI connection (Coop, Prodega)
First & Second Level IT Support
Marketing (campaigns, catalogs, product data sheets, customer web shops)
2003
Commercial secondary school (HMS)
Reinach, Switzerland
Commercial vocational school leaving certificate (M profile)
Urs Vogt
Dipl. El.-Ing. ETH
Project Manager:
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Acquisition of various project management skills through many years of experience in this area (see list)
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Used to working with interdisciplinary teams and in matrix organizations
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Level-appropriate communication with various stakeholders due to many project contacts
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Pick up customer needs comprehensively by asking precise questions, actively listening and reading between the lines. As a result, customers often perceive it as a trusted advisor
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Project implementation, especially control & correction according to individual work packages as well as the final solution and responsibility
SAP/IT consultant:
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Deep understanding of SAP landscapes and IT infrastructures as well as detailed analysis to create an architecture for an adequate system landscape
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Creation of complete offer due to network of relationships with manufacturers, sourcing companies, system houses and SAP parent company
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Ongoing training in new cloud technologies to take advantage of these new opportunities
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Knowing what to look for in WTO offers based on several offers and the experiences made with them
2017- today
Buser.Consulting
Basel, Switzerland
Consultant & Owner
Advice and consulting on a mandate basis
Marketing, eCommerce and digitization
WebDesign
2017- today
Buser.Consulting
Basel, Switzerland
Consultant & Owner
Advice and consulting on a mandate basis
Marketing, eCommerce and digitization
WebDesign
2017- today
Buser.Consulting
Basel, Switzerland
Consultant & Owner
Advice and consulting on a mandate basis
Marketing, eCommerce and digitization
WebDesign