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Tobias Buser
Business economist FH

As a maker, I have an open-minded personality and am always looking for new challenges. I have extensive experience in medium-sized companies and international corporations.


In 2008 I completed my studies in business administration with a focus on marketing and IT management / e-business at the University of Applied Sciences Northwestern Switzerland (formerly FHBB).

Through my previous work and training, I have extensive experience in the areas of marketing, CRM, sales, e-commerce, ERP (including SAP) consulting and IT projects. My pronounced understanding of logic and processes and my broad background enable me to understand problems and deliver results within a very short time.

My management style is cooperative and I work out solutions with the team and actively promote their further training.

My interests include geocaching, traveling, cooking, street art and my daughter.

Languages: German (mother tongue), English (fluent), French (good), Spanish (good), Russian (basic)


TTI Success Insights® leadership check on request

2021- today



Consultant & partner

  • Advice and consulting on a mandate basis

  • SME consulting for digitization

2017- today


Basel, Switzerland

Consultant & Owner

  • Advice and consulting on a mandate basis

  • Marketing, eCommerce and digitization

  • WebDesign


InnoPark AG, Switzerland

Zurich, Switzerland

further education

  • IPMA project manager certification

  • Team leadership and development

  • Leadership & conflict management


Interbit AG, Switzerland

ABACUS sales partner

Project manager ERP, ABEA

  • Support of existing customers

  • Project management ERP

  • Bug and troubleshooting


SuperOffice AG, Switzerland

CRM software manufacturer,

40 million sales

Marketing director, pre-sales consultant

  • Management of local marketing with 2 employees

  • Consulting: proposed solutions and prototypes

  • Lead generation (increase by 296%)

  • Multichannel Marketing Campaigns

  • SEA / CPC, SEO, social media


Thalia Books AG, DACH

Book trade,

133 million sales

CRM manager, B2C e-commerce

  • Head of CRM / Customer Management (200,000 + customers)

  • Multichannel project manager (OYO eBook reader, Thalia apps)

  • Campaigns, Affiliate Marketing, SEA / CPC, SEO, Social Media

  • Couponing, customer cards, incentive concepts
    (Bonus card, kids club)

2008 - 2009

2007 - 2008

Weita AG, Switzerland

Trading company,

40 million sales

Head of B2B E-Commerce & CRM, IT / ERP project manager

  • E-business projects (shop, websites, CRM, TM)

  • IT projects (XML / VOC accounting, warehouse automation)

  • ERP system owner (scripting, project management, etc.)

key account manager

  • Major customers (Prodega, Howeg, Top CC ...) responsible for 10 million sales

  • Awarded as a gold supplier by the Prodega

  • Product sourcing & pricing

2004 - 2007

University of Applied Sciences Northwestern Switzerland


Basel, Switzerland

HAN University of

Applied Sciences

Arnhem, the Netherlands

Studies - Dipl. Business Economist FH

Focus on marketing and e-business / e-commerce

Diploma thesis on geomarketing

Erasmus semester

Focus on online marketing and e-business


Weita AG, Switzerland

Trading company,

40 million sales

Head of B2B e-commerce, marketing and IT

  • Conception & implementation of the web shops and websites (Weita and Uehlinger AG, baby diaper shop)

  • Project manager Archivista DMS, EDI connection (Coop, Prodega)

  • First & Second Level IT Support

  • Marketing (campaigns, catalogs, product data sheets, customer web shops)


Commercial secondary school (HMS)

Reinach, Switzerland

Commercial vocational school leaving certificate (M profile)

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